Utilizing AI and Prompts in New Business Planning

New business planning is a critical process for ensuring future growth and enhancing market competitiveness. By utilizing AI, companies can analyze data more efficiently, generate creative ideas, and improve strategic decision-making. This blog outlines the five key stages of new business planning and explains how AI and prompt engineering can be effectively employed at each stage. Example prompts, structured using the elements of persona, context, task, format, example, and tone, will be provided for each step.

 

1. Discovering New Business Ideas

The first step in new business planning is generating ideas, which is crucial at this early stage. AI can analyze global trends and promising technologies to suggest various new business ideas.

• Persona: New business development team leader
• Context: The company plans to enter new markets and needs ideas related to new technologies.
• Task: Have AI analyze global technology trends and suggest new business ideas based on those technologies.
• Format: Summarized ideas in a simple report format.
• Example: "Investigate technologies expected to grow over the next three years and suggest related new business ideas."
• Tone: Creative and exploratory.

Example Prompt:

• "Persona: New business development team leader. Context: We plan to enter the Asia-Pacific market by 2025. Task: Have AI analyze the latest technology trends and propose new business ideas based on them. Format: Summarize the ideas in a simple report. Example: Autonomous driving technology, AI healthcare services, smart city-related ideas. Tone: Creative and exploratory."

"Summarize the current trends and promising technologies in the smart home solutions market. Research key competitors in South Korea offering smart home solutions, their recent product launches, and their strengths and weaknesses. Based on this, propose 10 differentiated ideas that our company can explore in bullet points."

 

2. Evaluating and Selecting Ideas

The next step involves evaluating and selecting the ideas that align best with the company’s vision and market opportunities. AI can apply various criteria to evaluate ideas and provide rankings based on factors like market potential, competitiveness, and risks.

• Persona: Strategy planning department head
• Context: There is a need to select the most promising idea among several new business ideas.
• Task: Have AI evaluate the market size, competitiveness, and risks of each idea and rank them accordingly.
• Format: Score-based evaluation report.
• Example: "Evaluate the market growth potential and risks of each idea and rank them."
• Tone: Analytical and objective.

Example Prompt:

• "Persona: Strategy planning department head. Context: Multiple new business ideas have been proposed, and we need to select the most promising one. Task: Have AI evaluate each idea based on market size, competitiveness, and risks, and provide a score-based evaluation report. Format: Score-based report. Example: Market growth rate, technology maturity, risk factors. Tone: Analytical and objective."

"Based on the proposed new business ideas, summarize each idea's overview, market potential, technological feasibility, and estimated costs in bullet points. Suggest criteria for evaluating these ideas, explaining each criterion. Finally, evaluate the ideas based on these criteria and rank them in order of priority. Present the scores and evaluation results in a table format."

 

3. Setting the Target Business Model

After selecting an idea, the next step is to develop it into a concrete business model. AI can analyze other successful business models and propose a new one tailored to the selected idea.

• Persona: New business planner
• Context: The new business idea needs to be developed into a specific business model.
• Task: Have AI analyze similar successful cases and propose an appropriate business model.
• Format: Present the model in a business model canvas format.
• Example: "Analyze successful business models in the autonomous driving startup space and suggest a suitable model for us."
• Tone: Structured and practical.

Example Prompt:

• "Persona: New business planner. Context: We need to develop a business model for our new idea based on autonomous driving technology. Task: Have AI analyze similar successful cases and propose a business model canvas. Format: Present in a business model canvas format. Example: Customer segments, revenue streams, key partners. Tone: Structured and practical."

"Based on the top two ideas from the evaluation, develop a business model canvas for each. Include customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, partners, and cost structure. Additionally, analyze the revenue structure for each model, detailing revenue streams and cost structure, and visualize expected revenue and cost projections using graphs."

 

4. Defining Customer Personas

Defining customer personas is key to the success of a new business. AI can analyze customer data and extract key characteristics to help create distinct customer personas for targeting.

• Persona: Marketing strategist
• Context: The new business needs to identify its main target customers and analyze their characteristics.
• Task: Have AI analyze customer data and define key personas.
• Format: Create three customer persona profiles.
• Example: "Have AI suggest key customer personas for the autonomous driving market."
• Tone: Detailed and analytical.

Example Prompt:

• "Persona: Marketing strategist. Context: We need to identify key target customers for our new autonomous driving business. Task: Have AI analyze customer data and generate three customer persona profiles. Format: Include age, occupation, technology usage patterns, and purchasing motivations in the profile format. Example: Young professionals familiar with technology, middle-aged individuals interested in smart technology. Tone: Detailed and analytical."

"For the two selected business models, segment the target customers in detail. Describe the characteristics and needs of each segment in depth. Then, create representative customer personas based on the target segments, detailing demographic information, behavioral patterns, needs, pain points, and so on, and organize this information in table format."

 

5. Developing Experience Scenarios and Setting Strategic Directions

The final step is to develop customer experience scenarios and define strategic directions based on those scenarios. AI can predict different customer experience scenarios and provide optimal strategic recommendations.

• Persona: Customer experience designer
• Context: The new business requires customer experience scenarios, which will guide strategic decision-making.
• Task: Have AI analyze various customer experience scenarios and provide strategic suggestions.
• Format: Scenario-based strategic recommendations.
• Example: "Predict customer scenarios and suggest strategies for each."
• Tone: Creative and strategic.

Example Prompt:

• "Persona: Customer experience designer. Context: We are developing customer experience scenarios for our new autonomous driving business and need strategic guidance. Task: Have AI predict various customer journeys and suggest strategies for each scenario. Format: Provide strategic recommendations for each scenario. Example: Early adopters, customer issues with technology, expansion-phase customers. Tone: Creative and strategic."

"Based on the selected customer personas, create customer experience scenarios for two personas. Identify three potential pain points during their experience with our product, and propose a product strategy focused on addressing these pain points. For example: Persona 2 – Smart Home Enthusiast using customized smart lighting; Persona 4 – Remote Worker using an integrated home office solution."

Conclusion

AI and prompt engineering can be invaluable tools throughout the entire new business planning process. By leveraging AI at each step, you can analyze data, generate creative ideas, and develop more concrete strategies. With AI’s assistance, new business planning becomes more efficient and effective, leading to better growth opportunities for your company.